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Those of you who are CLENE members might have seen this announcement come through the listserv but I wanted to pass this on to the WJ community. This free marketing workshop will take place in late August and early November and is conducted by Pat Wagner and Leif Smith, who are consultants and trainers for Pattern Research, Inc. http://www.pattern.com. Details are given below. If you are in the Denver or Kansas City area this looks like a great learning opportunity!

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Marketing as If Your Library Depended On It is a free, two-part class to help your library improve its effectiveness, its finances and its political support from users and decision-makers. As a participant, you will immediately apply ideas you learn in class at your library and then share your results in presentations and online. Although the focus of the class is medical libraries (this is an MLA CE class), the program is aimed at a multi-type audience: academic, special, public and school librarians are welcome to attend. Enrollment is limited, so please apply soon! Feel free to spread the word.

You can choose to attend the class at two locations: Denver and Kansas City, Missouri. Each class has two sessions. Each session will be held from 10 am to 5 pm. (The two sessions are not duplicates; this is, in effect, a two-day class spread over several weeks.)

Friday, August 24, 2007 and Friday, November 2, 2007 Anschutz Medical Campus Building 500-Bruns Conference Room Colfax & Ursula-Aurora, Colorado. The UCDHSC Anschutz Medical Campus is located in the east central part of the metro Denver/Aurora area southwest of the intersection of I-70 and I-225. The main entrance is north on Ursula St. from Colfax Ave. Ursula is between Peoria and I-225. Building 500 is at the North end of Ursula at the round-about.

Friday, September 7, 2007 and Wednesday, October 31, 2007 - Kansas City Public Library, Westport Branch, 118 Westport Rd., Kansas City, MO 64111.

After July 10th, registration will be available at http://nnlm.gov/mcr/.

What makes this marketing class special?

- A curriculum that accurately explains what marketing is: Conducting conversations with your past, current and potential library users and decision makers and then applying the main tools–partnerships, targets and benefit statements–to improve the library's relationships with the people who use it and those who finance it. Past participants say how surprised they were to find out that library marketing was more than brochures and press releases and how quickly they leverage their library's effectiveness, even with a bare bones budget and no extra staff.

- Free support for a real marketing project, one that you can reasonable conduct even with your busy schedule in just a few days.
We provide simple, one-page reports to help you structure your project, and unlimited e-mail and phone support over a two-month period.

- The opportunity to share your ideas with your colleagues from around your region. You will return to class about two months later for a second session, where you will discuss your experiences, good and not-so-good. Past attendees have said that although the first session is very useful, the second session is the icing - dozens of ideas about marketing, politicking, advertising, promotion, research and strategic planning from library peers in the region. Even if you are not able to finish your marketing project, you are still invited to join the conversation and learn more about marketing in libraries.

- Reporting ideas online. Whether or not you are able to attend the second day, you will still be able to post your reports online to share with the greater library community.

Facilitator: Pat Wagner and her husband Leif Smith own Pattern Research, Inc., a 32-year-old research and training business in Denver. Pat has been working with libraries as a trainer and consultant since 1978, focusing on personnel, management, leadership, marketing, career and strategic planning issues. She has a checkered past in the performing, visual and literary arts as a poet, graphic designer, publisher, writer, radio talk show host and printer.

Pat is a LAMA/ALA Regional Institute trainer and conducts CE programs for the Medical Library Association. She is a frequent presenter at state and national library conferences, including ALA, MLA, and SLA.
Pat also has contributed articles to state and national library publications, most recently: Conflict Management for Libraries:
Strategies for a Positive, Productive Workplace, ALA Editions, 2005; Connecting With Campus & Community: Real-Life Marketing & Promotion– Strategies for College Libraries. Haworth Press, 2006; Library Marketing Services, March-April 2006: Designing Promotional Materials That Are Legible.

This free program is open to non-medical librarians and library associates as well as medical library personnel. The only requirement is that you are or will become a member of the National Network of Libraries of Medicine - MidContinental Region. If you are not a member, you can easily apply on the website (http:// nnlm.gov/mcr/). If you are not a hospital librarian, they will want to apply for Affiliate status.

Questions and comments? For content questions, please contact Pat Wagner, at pat@pattern.com. Logistics and information about the National Network of Libraries of Medicine: Barb Jones, Missouri Liaison, University of Missouri—Columbia; 1-800-338-7657; jonesbarb@health.missouri.edu.